Enterprise Growth, Accelerated by Strategic Leadership

Building a Scalable Product Marketing Engine from the Ground Up

Collage of digital documents with charts, graphs, and text on cybersecurity, video playback, and best practices from Verizon and Confiant. Features visuals like padlock icon and video player graphic.

InsightLaunch partnered with a global enterprise technology provider to transform its marketing function—from disconnected execution to a strategic growth engine.

We delivered:

  • Fractional CMO-level leadership

  • A custom product marketing framework grounded in Pragmatic principles

  • Unified GTM messaging across teams and regions

  • A scalable content system powered by AI

  • And full sales enablement infrastructure to drive pipeline velocity

The result? An enterprise marketing organization operating with clarity, confidence, and consistency—at scale.

📑 See All Case Studies

📅 Talk to Us About Strategic Marketing Leadership

Brochure showing Verizon and Edgio platform capabilities, featuring global edge network, load capacity details, real-time logs streaming, and security analytics with graphs and icons.

Project Snapshot

✔ Company Type: Global Enterprise Technology Provider

✔ Engagement Type: Fractional Marketing Leadership & Full-Scale Product Marketing

✔ Focus Areas: GTM Strategy, Messaging, Analyst Relations, AI-Enabled Content, Sales Enablement

✔ Timeline: 12 Weeks (Initial Build Phase)

✔ Deliverables: Custom Product Marketing Framework, Unified Messaging Architecture, Analyst Briefing Tools, AI Prompt Library, Sales Enablement Toolkit

📚 Want to learn more about our Fractional Marketing Leadership service?

See our Fractional CMO & Marketing Leadership Services

Abstract digital wave pattern with blue and purple dots.
white circle with a black border on a black background

Our Solution

Two-page brochure featuring Verizon and Edgio. The left page highlights global edge network capabilities with a world map and statistics like 300+ POPs, 7000+ interconnects, 275+ Tbps global capacity, and 20M+ requests per second. The right page details premier capabilities in edge computing and observability, supported frameworks, real-time log streaming, and security analytics, with charts and graphs illustrating data insights.

InsightLaunch acted as an embedded fractional CMO and product marketing lead, driving strategy and execution across multiple teams.

What We Delivered:

🧭 Custom Product Marketing Framework

Built a tailored, enterprise-ready system based on the Pragmatic Marketing Framework, customized for internal team roles, complex product structures, and distributed go-to-market motion.

  • Adapted to multiple product lines and personas

  • Integrated with internal processes and planning cycles

  • Provided a scalable foundation for global teams

🛠️ End-to-End Sales Enablement

Equipped sales and partner teams with assets that convert. We delivered tools that brought consistency, confidence, and competitive clarity to every customer conversation.

  • Competitive battlecards and objection-handling scripts

  • Sales decks tailored by ICP, portfolio, and product line

  • Messaging playbooks and pitch variations

💬 GTM Messaging System Overhaul

Developed a unified messaging architecture that aligned product, marketing, sales, and analyst functions—rooted in value-driven storytelling and ICP-specific clarity.

  • Centralized messaging templates and positioning guides

  • Created clarity across customer segments and sales stages

  • Enabled faster content and campaign activation

🤖 AI-Enabled Content Practice

Built an internal content engine powered by generative AI, including custom prompt libraries and content templates for scalable, brand-aligned execution.

  • Enabled the team to create content 3x faster

  • Ensured messaging and tone consistency across assets

  • Reduced dependence on external writers and bottlenecks

📣 Analyst Relations Strategy & Execution

Launched and enabled a dedicated analyst relations function to build visibility in key market reports and industry briefings.

  • Created briefing docs, messaging summaries, and positioning narratives

  • Supported outbound analyst communication and briefings

  • Helped establish long-term credibility in the market

Two people interacting with a laptop, one pointing at the screen and the other typing.
Group of four people in an office setting, engaged in a meeting, looking at a computer screen, with sticky notes on the wall.

Results That Drove Enterprise Impact

✔ ↓ 60% decrease in sales content production time using reusable frameworks and AI

✔ ↑ 3x increase in campaign speed-to-market with better GTM alignment

✔ 100% internal adoption of unified messaging playbook across global teams

✔ Analyst recognition improved across priority industry quadrants

✔ Marketing now operates with clarity, tools, and repeatable systems for scale

This wasn’t just marketing help — this was full operational transformation.

A two-page brochure from Confiant and Magnite, highlighting features of their Control Center. The left page focuses on ad quality, security, and privacy, mentioning key features like time blocking and ad quality controls. The right page emphasizes support from major publishers, showing user interface examples, statistics, and testimonials. Logos of publishers like Gannett and Insider are displayed.

Ready to bring clarity, scale, and senior strategy to your marketing organization?

We help enterprise businesses build systems, not just slides—and deliver the execution that drives measurable results.

📅 Request a Strategy Session
📑 See Our Fractional CMO Services
🧭 Explore Product Marketing Services