Positioning a SaaS Platform for Scalable Growth

Sharper Messaging. Smarter Enablement. Stronger Pipeline.

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See how InsightLaunch partnered with a high-growth SaaS platform to develop strategic messaging, align GTM teams, and enable sales with content that closes.

Project Snapshot

✔ Company Type: B2B SaaS Platform (Mid-Market + Enterprise)

✔ Engagement Type: PMaaS + Creative Services

✔ Focus Areas: Messaging, Sales Enablement, Launch Planning

✔ Timeline: 8 Weeks

✔ Deliverables: Messaging Framework, Competitive Battlecards, Sales Decks, One-Pagers

📑 Explore Sales Enablement

📑 Explore Messaging & Positioning

Promotional flyer featuring information about platform capabilities and expertise in edge computing, including a map, graphs, and statistics from Verizon and Edgio; discusses global edge network features and benefits.

The Challenge

The SaaS company had a powerful platform with broad capabilities—but struggled with messaging that felt generic and overly technical. Product launches were slow, sales reps weren’t aligned on value props, and content wasn’t resonating with target buyers.

They needed:

  • A clear, differentiated narrative across personas and verticals

  • A sales toolkit that could be adopted quickly

  • Launch enablement & support for a new feature rollout

  • Help bridging the gap between product, marketing, and sales enablement

Four people in a modern office collaborating; three men seated with laptops and one standing, presenting ideas on a whiteboard.
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Our Approach

InsightLaunch served as an embedded product marketing function and tackled the challenge across four core areas:

Two-page document highlighting platform capabilities and expertise of a globally scaled edge network. The left page features a world map, key statistics, and service offerings such as global private edge and delivery features by Verizon and Edgio. The right page describes edge compute and observability capabilities, with visual graphs and charts indicating data insights.

🧠 Messaging & Positioning

→ Built a strategic narrative aligned to the company’s roadmap and vision

→ Developed layered messaging across ICPs, industries, and funnel stages

🚀 Launch Support

→ Helped orchestrate a GTM plan for new feature launch across marketing and sales

→ Delivered campaign messaging and campaign-ready copy

📣 Sales Enablement Materials

→ Designed and delivered pitch decks, one-pagers, and value-based talk tracks

→ Developed competitor-specific battlecards with objection handling built-in

🎨 Creative & Copywriting

→ Refined content for use in emails, landing pages, and product marketing collateral

→ Aligned positioning across marketing, product, and sales

The Results

✔ Unified messaging adopted across sales, marketing, and product

✔ Increased lead-to-demo rate by 18% after deploying new sales collateral

✔ Faster onboarding and enablement of new reps with clear talk tracks and decks

✔ GTM readiness framework still in use 6+ months post-project

“The clarity and quality of the messaging completely changed how we talked about the product—and it had an immediate impact on sales conversations.”
– Head of Marketing & Growth, SaaS Security Company

Sales pipeline and sales stage reporting dashboard based on data from Salesforce & Hubspot.
This image is a promotional flyer highlighting features of Verizon and Edgio's edge computing and observability services. It includes text about capabilities such as support for modern frameworks, real-time log streaming, security analytics, and real-time traffic orchestration. There are also charts and graphs depicting data analysis and performance metrics. The flyer displays Verizon and Edgio logos at the bottom.